Bread and circuses

Many will be familiar with the old trick of the Roman emperors to dispense free bread and to hold circuses to maintain their hold on power. To a lesser extent a similar idea remains in use today through the use of big sporting events. It is well documented that politicians try to use major sporting achievements such as winning world cups to boost the ‘feel good feeling’ in voters. So it must be rather depressing for the coalition as they really do not seem to be having much luck on that front this year.

The only hero they have at this stage is Bradley Wiggins. The England football team did not do anything spectacular, Murray didn’t win Wimbledon and now the whole Olympics thing is becoming a political mess. And the Queen’s diamond jubilee did so well at getting things warmed up, what a waste! Brits are perhaps a particularly cynical lot and hard to please, but it cannot escape political notice that far from ‘distracting the masses’ the Olympics are displaying in all its ugly glory the nasty side of corporate sponsorship and the perils of outsourcing. All at a time when MP expenses scandals remain fresh, with Levenson constantly chipping away at the political foundations in the background and with the Libor scandal in full flow. No wonder the economy is not growing, the British voter does not have much to be confident about right now.

The secret to economic growth these days is not really anything to do with actually making things, investing in the future or through the use of money making the world a better place. No, it is all about confidence. People need to feel sort of good about their lot, willing to spend money in the knowledge they will get more of it and feel a desire to buy things with that money. Any basic economics course will teach its students that confidence, a very intangible thing, is the most important concept in any economy. Money has value because people believe it does. A company can make huge profits yet go to the wall if people lose confidence in it. The same is true for governments and any currency such as the Euro or US Dollar. Thus even though the Olympics being in London is thanks to Labour not the coalition or Boris, Cameron can be seen desperately talking it up with outlandish claims of how much better off Britain will be thanks to the Games. You only need to look over towards Greece and the well documented failure how hosting their Olympics failed to improve their economy, to know that Cameron must be getting pretty desperate to make those sorts of claims! Yet the reality remains that the British political leadership, along with European leaders, are failing to show leadership, improve confidence and thus inspire their voters to generate economic growth. Cameron needs the circus to distract the mob, slip into the shadow of sporting heros and get people feeling good about things again. Will it work?

I suppose Cameron could always stand up and imitate Blair for the party faithful with a rallying cry of, “confidence, confidence and confidence!” Such an intangible concept, with no firm rules on how to obtain it and yet so important and its effects easily seen. Even if the Olympics are a success, I suspect it will be very much perceived that politics played little in achieving this and all the other negative issues will overwhelm any political benefit to be gained.

Looks like bread and circuses on their own are not quite enough. But of course, the Roman emperors had the Praetorian Guard to intimidate the population, thank goodness the army won’t be doing the same for the Olympics…